The 2023 Subaru Love Promise Community Commitment Award
We've been nationally recognized for our dedication to our community and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
What is the Subaru Love Promise Community Commitment?
At Ira Subaru Manchester, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Ira Subaru Manchester dedicated locally to the Love Promise?
Not only do we participate in each Love Promise event, we are deeply involved with Make a Wish New Hampshire, participating in many of their annual events including Trunk or Treat Event and hosting Wish Reveals in our store.
Salem Animal Rescue League
TerraCycle
Parker Varney School
Operation Warm
Solinsky Center for Cancer Care at the Elliot Hospital
Love Promise Stories from Ira Subaru Manchester
Subaru and Ira Subaru Manchester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Christmas in July - Macie K
Ira Subaru Manchester was proud to support Wicked Subies' annual Christmas in July fundraiser, an event dedicated to raising money for The Great New England Toy Run benefiting Toys for Tots. Our team was honored to attend the event, connect with fellow Subaru enthusiasts, and make a donation to help support this meaningful cause. The funds raised during Christmas in July help make the annual Toy Run in December possible, bringing toys and holiday cheer to children and families throughout our community. As a dealership that believes in the Subaru Love Promise, we are committed to supporting organizations that make a positive impact close to home. We are grateful to Wicked Subies for organizing such a fun and meaningful event and for their dedication to giving back year after year. Partnerships like these allow us to strengthen our community while sharing the values that unite Subaru owners—kindness, compassion, and service. We look forward to continuing our support of the Toy Run and helping make the holidays brighter for local families.
Share the Love 2026 - Macie K
During the 2025-2026 Subaru Share the Love® Event, Ira Subaru Manchester proudly partnered with Make-A-Wish® New Hampshire to help bring hope and joy to children facing critical illnesses. Throughout the event, every customer who purchased or leased a new Subaru helped support this incredible organization through Subaru of America's Share the Love donation program. To further our commitment, Ira Subaru Manchester also donated an additional $75 for every new Subaru sold during the campaign and $5 for every service visit. Thanks to the generosity of our customers and our dealership team, we were honored to present a donation of $37,000 to Make-A-Wish New Hampshire. The Subaru Love Promise is about more than selling cars—it's about supporting our community and creating meaningful connections that make a lasting impact. We are proud to continue our partnership with Make-A-Wish New Hampshire and remain committed to giving back to the communities we serve.
Subaru Loves to Care - Macie K
As part of the Subaru Loves to Care® initiative, Ira Subaru Manchester was honored to partner with the Elliot Cancer Center on June 23 to deliver more than 100 blankets to patients undergoing cancer treatment. This heartfelt donation was made to provide warmth, comfort, and encouragement during a difficult time. At Ira Subaru Manchester, we believe the Subaru Love Promise is about showing up for our community in meaningful ways. It was a privilege to support the incredible team at Elliot and the patients they care for every day. We are proud to be part of an initiative that brings hope, compassion, and comfort to those who need it most.
Subaru Loves the Earth! - Macie K
As part of the Subaru Loves the Earth® initiative, Ira Subaru Manchester hosted a community tree pick-up event designed to support both the environment and the people who call the area home. This event invited customers and Subaru owners to take part in a simple yet meaningful act of giving back—planting trees that will benefit the community for years to come. Participants were able to reserve and pick up a tree of their choice, with a variety of species available, including Serviceberry, Red Maple, Sycamore, River Birch, and Dogwood. Each selection offered not only natural beauty but also long-term environmental benefits such as improved air quality, increased green space, and support for local ecosystems. The event reflected a shared commitment to sustainability and environmental stewardship. By encouraging tree planting, Ira Subaru Manchester helped empower individuals to make a positive impact right in their own yards and neighborhoods. Each tree represents a step toward a healthier, greener future. This initiative highlights how small, thoughtful actions can grow into lasting change. Ira Subaru Manchester extends sincere appreciation to all who participated and embraced the opportunity to support the environment. Through efforts like these, the Subaru Loves the Earth promise continues to take root in meaningful and lasting ways.
Dog Adoption Event! - macie k
On February 14th, Ira Subaru Manchester brought the Subaru Love Promise to life in a heartfelt way by hosting a special dog adoption event centered on compassion, connection, and community. In partnership with Darbsters Rescue, the dealership transformed its showroom into a welcoming space filled with excitement, warmth, and plenty of puppy love. The event created an opportunity for adoptable dogs to meet potential families in an environment designed to encourage meaningful connections. Throughout the day, visitors spent time getting to know the dogs, learning about their personalities, and exploring the responsibilities and rewards of adoption. The atmosphere reflected a shared commitment to animal welfare and the belief that every pet deserves a safe, loving home. The event resulted in one successful adoption, marking the beginning of a new chapter for both the dog and its forever family. In addition, several adoption applications were submitted, offering hope and opportunity for more placements in the near future. While the numbers tell part of the story, the true impact was seen in the genuine connections formed and the awareness raised for rescue animals in need. This meaningful initiative was made possible through the partnership with Darbsters Rescue, whose dedication to saving and rehoming animals continues to make a difference. Ira Subaru Manchester is grateful for the collaboration and for everyone who participated, helping turn a day filled with puppy love into a step toward brighter futures for these deserving dogs.
Subaru Loves to Help! - Macie K
In January, the spirit of the Subaru Loves to Help promise was reflected in a heartfelt community effort focused on care, dignity, and connection. Through a partnership with the Boys & Girls Club of Greater Manchester and Operation Warm, Ira Subaru Manchester was able to donate more than 130 brand-new coats to children in need—but the true impact went far beyond the number of donations. What made the event especially meaningful was the intentional, one-on-one approach taken with each child. Every individual was given the time and attention to find a coat that fit properly and matched their personal style. Volunteers ensured that no child simply received a coat—they experienced the process of choosing something that felt uniquely theirs. From trying on different sizes to selecting a favorite color, each moment reinforced a sense of confidence and belonging. This meaningful effort was led by Ira Subaru Manchester and made possible through its partnership with Operation Warm and the Boys & Girls Club of Greater Manchester. Their shared commitment to supporting children and strengthening the community brought this event to life, leaving a lasting impact and serving as a powerful example of what can be achieved through collaboration and compassion.
Walk for hope - Macie K
At Ira Subaru, the Subaru Love Promise came to life as our team joined the Walk for Hope at the Solinsky Center for Cancer Care. As proud sponsors of this inspiring community event, we walked alongside families, caregivers, survivors, and those still bravely fighting their battles. The day was filled with emotion and strength—stories shared, hands held, and moments of reflection for the loved ones we’ve lost. Our team showed up not just in support, but in solidarity, honoring every step taken in hope and healing. Being part of an event that brings people together in courage and compassion is something we are truly grateful for. The Walk for Hope reminded us of the power of community and the importance of standing with those who need it most. Through the Subaru Love Promise, Ira Subaru remains committed to supporting the hearts and lives of our community—one step at a time.
Parker Varney Elementary school - Macie K
At Ira Subaru, the Subaru Love Promise continues to shine through simple acts of support within our local community. Recently, the team partnered with Parker-Varney Elementary School to help ease the burden often placed on teachers and to uplift the students they care for each day. Ira Subaru sponsored multiple classrooms, providing funds so teachers could purchase what they needed without paying out of pocket. The team also prepared additional school supplies to share and wrote inspirational notes to remind students that they are capable, supported, and believed in. It wasn’t about recognition—it was about showing up for a school that shapes the future of our community. The smiles, gratitude, and quiet moments of encouragement made the effort meaningful. Through projects like this, Ira Subaru and the Subaru Love Promise continue to foster kindness, connection, and support right where it matters most.
Lucas' Wish Reveal - Macie K
At Ira Subaru, the Subaru Love Promise guided one of our most magical days yet. In partnership with Make-A-Wish NH, we had the honor of revealing to Lucas that his greatest wish is coming true — a dream trip to Disney World. Our team transformed the showroom with bright decorations, gifts, and surprises made just for him. Raising Cane’s lunch, cake, and smiles filled the room as we celebrated Lucas, his strength, and his incredible journey toward recovery. We are endlessly grateful to everyone who helped make this day possible, and to Subaru for the unwavering support that allows moments like this to happen. Watching Lucas’ face light up reminded us why we do what we do. This day wasn’t just special — it was unforgettable. And it was all for Lucas.
Trunk or Treat - macie k
IRA Subaru Manchester was excited to take part in the Make-A-Wish New Hampshire Trick-or-Treat event this year! Our team had a blast decorating the Subaru Outback and joining in on the fun at Trunk or Treat, spreading smiles and Halloween cheer to the kids and families who stopped by. We have a close and meaningful relationship with Make-A-Wish NH, an organization that brings hope and joy to children with critical illnesses. Each year, we proudly choose them as one of our hometown charities for the Subaru Share the Love® Event and have had the privilege of helping with several wish reveals. Supporting Make-A-Wish and seeing the happiness they create is something we truly cherish — and this event was another wonderful reminder of the magic they bring to our community.
